Tuesday, May 16, 2006

Dolby TrueHD Trailer "Bit Harvest" Debut in Japan

Dolby Laboratories, Inc. has debut their newest addition to the library of audio format promotional trailers, the Dolby TrueHD (MLP Lossless) trailer, named "Bit Harvest" at the HD2 EMOTION demonstration event in the exclusive Omotesando Hills retail center of Japan.
The full trailer can be seen here (in Flash video format).

Since TrueHD provides a lossless audio experience, the format sounds true to its "Bit Harvest" name as every bit of aural information is harvested efficiently and losslessly.

At the demonstration, Dolby is showing animation features, including Warner Bros. Pictures' Brave Story and Production I.G.'s Ghost in the Shell: Stand Alone Complex, 2nd Gig. Hollywood blockbuster clips include Lord of the Rings: The Two Towers and Lord of the Rings: Return of the King as well as 2 Fast 2 Furious, among others.

About Dolby TrueHD

Dolby TrueHD technology delivers true high-definition sound--audio playback that is bit-for-bit identical to that of a studio master recording. Dolby TrueHD can support up to eight full-range channels of lossless sound, including surround sound, on the HD DVD format with sample rates of up to 192 kHz. Dolby TrueHD also supports both 5.1-channel and 7.1-channel surround sound experiences.


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