Thursday, September 06, 2007

New CEDIA Announcements From HD DVD Promotional Group

Toshiba and CBS Announce 'Star Trek: The Original Series' HD DVD Promotion

"Star Trek: The Original Series,"Season 1 exclusively on HD DVD. Available on November 20th at retailers nationwide, this boxed 10-disc set offers "Star Trek" fans the opportunity to not only experience "Star Trek: The Original Series" in full high definition for the first time, but will also allow viewing of the same discs in standard DVD players. "Star Trek" Combo HD DVDs feature HD DVD on one side of the disc and standard DVD on the other.

To support this historic launch, Toshiba has teamed up with CBS Home Entertainment, with plans to offer purchasers of the boxed set and any Toshiba HD DVD player an exclusive, limited edition "Star Trek" Phaser remote control that will operate Toshiba's HD DVD players. This promotion is planned to coincide with the launch of the "Star Trek" HD DVD boxed set.


Toshiba Delivers Its Third Generation HD DVD Players Taking the High Def Movie Experience to a Broader Consumer Base

Toshiba Third Generation HD DVD Players - Toshiba's third generation family starts with the entry level HD-A3 player featuring 1080i output capability. The other two new models, Toshiba's HD-A30 and HD-A35, will output 1080p resolution (1920 x 1080p), the highest HD signal currently available. Both models are capable of outputting signals at 1080p/24 frames per second so consumers can enjoy movies in their native frame rate. The HD-A30 and HD-A35 models also feature "CE-Link" (HDMI(TM)-CEC), allowing two-way control between the HDDVD player and a TV through an HDMI connection.

In addition, in order to allow consumers to enjoy the HD DVD experience right out of the box, Toshiba is offering consumers free movies with the purchase of their third generation players. With Toshiba's new bundle promotion, consumers will take home the highly acclaimed HD DVDs 300 from Warner Home Video and The Bourne Identity from Universal Studios Home Entertainment.

In addition to its bundle promotion, Toshiba announced "The Perfect HD Offer," which will begin on October 1st 2007 and continue until February28th 2008. As a result, with the purchase of any Toshiba HD DVD player, consumers will be able to select five HD DVD titles for free, from a selection of 15, via a mail-in offer. Full offer details will be available at http://www.toshibahddvd.com/.




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