Price Reduction for Xbox 360 HD DVD Player, Plus Free HD DVD titles

Today at Comic-Con International 2007, Microsoft Corp. announced it will lower the price of the popular Xbox 360™ HD DVD Player from $199 to $179 ERP (United States only) starting Aug. 1, 2007.

In addition to the price drop, Microsoft is extending Toshiba’s highly successful “Perfect Offer” of five free HD DVD discs to Xbox 360 consumers. Previously exclusive to Toshiba HD DVD Players, with the purchase of an Xbox 360 HD DVD Player at the new low price of $179 ERP, consumers can choose five HD DVD titles for free from a selection of 15 popular titles through a mail-in offer. The offer is good between Aug. 1 and Sept. 30.

Besides that, to drive more attention to the Heroes: Season 1 HD DVD boxed set, Xbox LIVE will offer the show's pilot episode to its members for free for a limited time, courtesy of Xbox and Universal Studios Home Entertainment. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the Heroes: Season 1 boxed set on HD DVD. Xbox LIVE will also offer 300 on demand in HD starting August 14th, 2007 and is working with Warner Bros. on a "Bringing it Home" cross-promotional campaign.