HD DVD Ready for Europe by Christmas season
"Olivier Van Wynendaele of Toshiba Information Systems UK told delegates at the MEDIA-TECH Expo in Frankfurt (June 30) that Toshiba's 12-month European launch strategy for HD DVD, beginning before Christmas, will have two distinct halves: the first six months will target early adopters, predominantly male, who like to have the latest technology and are likely to own an HD Ready TV set.
After six months, the number of titles on the market is expected to be large enough to convince consumers to switch from DVD to HD DVD, he added. The format will then be aimed at a mass audience, less likely to own HDTVs but more interested in being able to watch the latest movies."
The full article can be read here.