Monday, August 20, 2007

Paramount & DreamWorks Chose HD DVD Over Blu-ray

Paramount Pictures, a unit of Viacom Inc. and DreamWorks Animation SKG, each announced today that they will exclusively support the next-generation HD DVD format on a worldwide basis. The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.

The companies each said that the decision to distribute exclusively in the HD DVD format resulted from an extensive evaluation of current market offerings, which confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs. Paramount Home Entertainment will launch its exclusive HD DVD program with the release of the blockbuster comedy hit "Blades of Glory" on August 28th and follow with two of the biggest grossing movies of the year "Transformers" and "Shrek the Third". These three titles alone represent more than $1.5 billion in box office ticket sales worldwide.

"Part of our vision is to aggressively extend our movies beyond the theater, and deliver the quality and features that appeal to our audience," said Brad Grey, chairman and chief executive of Paramount Pictures. "I believe HD DVD is not only the affordable high quality choice for consumers, but also the smart choice for Paramount."

Paramount Home Entertainment will issue new releases day and date as well as catalog titles exclusively on HD DVD. Today's announcement does not include films directed by Steven Spielberg as his films are not exclusive to either format.


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At 4:45 PM, Blogger Wild Bear said...

I'd have to say this is awesome news for HD DVD.

Looking forward to Forrest Gump, Deep Impact, Indiana Jones, and many more...

At 4:50 PM, Blogger Wild Bear said...

And oh Transformers HD DVD... too.


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